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Started on the gritty but thriving Milwaukee music scene in 1988, Morgan Dawley (guitar), Dejan Kralj (bass), Goran Kralj (vocals, piano, guitar), and Scott Schwebel (drums) - later joined by Brian Pettit (percussion) - The Gufs began in a college dorm room, then into a basement, and a garage. Writing and rehearsing, eventually landing their first gig at The Unicorn, a legendary Milwaukee rock club. 

The band’s early years of filling clubs, then theaters and large festivals around the Midwest, in combination with recording a handful of indie albums made significant waves on college radio, eventually leading The Gufs to sign a major label recording contract with Atlantic Records in the mid 90s releasing two albums (“The Gufs” 1995, “Holiday from You” 1999),  with radio hits “Smile,” "Crash into Me,” singles “Lost Along the Way,” and “Stuck.”